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Google Tests Voice Calls in Gmail, Updates Google Finance for …

I’m thinking of starting a personal finance blog. The types of topics I plan to cover are: budgeting, building wealth, risk management, asset management, and other topics that, admittedly, can be a bit “dry” to many people. I want to attract a wide variety of people, not just bean-counters; I’d like it to be for everyone.
What would it take to make you read a blog like that? Humor? Some additional, more interesting topics? Bios of wealthy people? Contests?